Enterprise Tennis Challenge

In the height of the UK tennis season, Fila were once again the Official Apparel and Footwear Partner of the Enterprise Tennis Challenge, an event hosted at The Hurlingham Club, London. In support of The Peter Jones Foundation, The Enterprise Tennis Challenge raises awareness of The National Enterprise Academy (NEA) and raises funds via a bidding process, for amateur tennis players to meet and play with their tennis idols. The winning bidders, mainly from the world of business, had the opportunity to fulfil their dreams and partner the likes of: Pat Cash, Henri Leconte, Peter McNamara, Jeremy Bates and Mark Cox.

Peter Jones is a renowned British businessman, entrepreneur and tennis player/supporter. Peter became a television celebrity through his appearances on the British television show 'Dragons Den' and on his American television show 'American Inventor' where he is known for his often harsh judgments on the businesses.